When it comes to iconic fashion brands, Lacoste

René Lacoste, often referred to as "the Crocodile" due to his tenacity on the tennis court, partnered with André Gillier, a prominent knitwear manufacturer, to revolutionize the world of sportswear. Lacoste's invention of the short-sleeved, tightly-knit cotton shirt was a game-changer, offering athletes comfort and flexibility. This innovation laid the foundation for what would eventually become a global fashion phenomenon.